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# Multi-Sided Systems Blur Faster
- URL: https://vibe2value.com/multi-sided-systems-blur-faster/
- Published: 2026-04-06T12:07:15.000Z
- Updated: 2026-05-08T00:48:25.000Z
- Description: The issue wasn’t that the user was vague. It was that there wasn’t just one.
- Author: Matt Cameron
- Tags: blog, shape, user

On the surface, it looked simple.

Take a sitemap. Extract content. Turn it into signals.

That part made sense.

But the build exposed something else. This wasn't a single-user system. It had two sides:

- The developer using the tool
- The visitor experiencing what the tool enables

Not competing. Not conflicting. But different vantage points into the same outcome.

### The system sits between them

The developer interacts with: CLI, config, processing rules.

The visitor experiences: relevance, structure, meaning.

They never meet, but the system connects them.

### Where it starts to blur

If you only think about one side, the other becomes implicit.

- Focus on the developer: **the tool becomes flexible, but the output becomes generic**
- Focus on the visitor: **the output becomes clearer, but the tool becomes rigid**

If neither side is explicitly named, decisions get deferred and the system works but doesn't clearly serve either side.

### What was actually missing

It wasn't just: **"Who is the user?"**

It was: **"Which side of the system is this decision for?"**

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## Key takeaway

When a system is multi-sided, naming the user is not enough. Name the sides and know which one you are shaping at any moment. Otherwise the system will not break, it will just blur.