blog
shapeuser
Multi-Sided Systems Blur Faster - The issue wasn’t that the user was vague. It was that there wasn’t just one.
user :: Thinking about who this work is really for, in context, not as an abstract audience.
workshop
shapeuser
Building for "everyone" is building for no one - A 30 minute interactive Q&A on why naming one specific user is more useful than naming a market. Examples not tutorials. Places are limited to twenty.
shape
problemuser
1.1.1 - If You Can't Name the User, You're Guessing What They Want - Name the user definition: say who the user is, what starts the need and what result they are trying to reach.