Where the User First Feels Value

Find the moment value is felt and design backwards.

Value felt beats value promised.

Ideas:

  1. Users decide quickly if something is worth their time.
  2. Early value builds trust.
  3. Everything before that moment is friction.

Key takeaway:
Design from the first moment of value.

What’s coming next:
A short video is being added. Subscribe for updates. Comments will influence which moments I analyse.


If you’re unsure where value shows up, say what you’re seeing. It’ll shape the video.