A few of us work on what we're stuck on, Wednesdays at 5:30pm

Over my head and I don't know where to start

Two messages on the same day at opposite ends. They turned out to be the same problem.

Recently I heard from two people and they could not have sounded more different.

The first told me, kindly and honestly, that the whole thing was over their head. New technology, a lot of unknowns, and a fair question sitting underneath it all: who is this really for and is it for me? They had decided it was not and they said so plainly.

The second told me something that sounds like the opposite. They liked the content. They just did not know where to start.

Sit those two next to each other and you have the whole challenge of building with AI in two sentences. One person needs the door made plainer. The other is already inside the room and needs a path across it.

What is interesting is that "where do I start" is the same question both times. One asks it from the doorway. The other asks it from the middle of the floor.

So I worked on both.

For the doorway: clarity

For the first, the answer was clarity. I went back over the way I introduce the site and rebuilt the start here page for someone meeting AI for the very first time. Plain language, no assumed knowledge, a simple map of what is here and what each part is for. The person who said it was over their head came back, had a look and told me it now read as a friendly, simple introduction. That meant a lot, because they were the reason it exists.

For the middle of the floor: a path

For the second, the answer was a path. "I don't know where to start" is not really a content problem. It is a decision problem. When everything is possible, the hard part is choosing the first move, then the next one. More content does not fix that. A clear sequence does.

So I built a skill. Think of it like a recipe card. A recipe card does not cook for you and it does not assume you are a chef. It just tells you what to gather and what order to do things in, so you are not standing in the kitchen staring at the ingredients.

The skill walks you through the first real decisions: decide what to make, build it, then put it in front of people. Shape, build, launch. You can see how the skill works and how to use it here.

This is the whole idea behind vibe2value. The site organises the thinking. You bring the thinking. A skill is that idea made practical, a small guide that holds the structure so you can spend your attention on the actual decision in front of you.

Using it on myself, in the open

I am also using it on myself, in plain sight.

On the vibe2value project page I am building vibe2value the same way I am asking anyone else to build, writing down the shape, build and launch decisions as I make them (the messy ones included). If I am going to hand people a way of working, the least I can do is work that way out in the open.

And honestly, I am excited about where this goes. The skill is the first of what I hope will be many. I have setup a vibe2value Claude marketplace for them, so as new ones take shape they have a home and you can pick up the one you need. Each one aims at the same thing: less staring at a blank screen, a clearer next move.

Wherever you are

If you are at the doorway, start start here.

If you are already inside and stuck on where to begin, visit already building.

And if you are somewhere in between, that is okay too.


If this makes sense, tell me in the comments.

If you think I have it wrong, I want to hear that even more.