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Over my head and I don't know where to start - Two messages on the same day at opposite ends. They turned out to be the same problem.
finding focus :: Choosing what to pay attention to when everything competes for attention.
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1.3.3 - Describe One Main Path First, Then Ignore Everything Else - Describe the main path: describe the user, what starts the flow and the exact steps that lead to the outcome.
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1.2.1 - Can You Explain This in 30 Seconds Without Mentioning the Tech? - Explain the 30-second explanation: explain who it is for, what problem it fixes and what useful result appears without adding a second paragraph.
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1.1.1 - If You Can't Name the User, You're Guessing What They Want - Name the user definition: say who the user is, what starts the need and what result they are trying to reach.