workshop
shapeuser
Building for "everyone" is building for no one - A 30 minute interactive Q&A on why naming one specific user is more useful than naming a market. Examples not tutorials. Places are limited to twenty.
finding focus :: Choosing what to pay attention to when everything competes for attention.
shape
strategyuser-journey
1.3.3 - Describe One Main Path First, Then Ignore Everything Else - Describe the main path: describe the user, what starts the flow and the exact steps that lead to the outcome.
shape
organiseclarity
1.2.1 - Can You Explain This in 30 Seconds Without Mentioning the Tech? - Explain the 30-second explanation: explain who it is for, what problem it fixes and what useful result appears without adding a second paragraph.
shape
problemuser
1.1.1 - If You Can't Name the User, You're Guessing What They Want - Name the user definition: say who the user is, what starts the need and what result they are trying to reach.