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1.1.3 - The One-Line Promise That Keeps Your Build Honest Throughout - Write the one-line promise: say who it is for, what result it creates and what it is deliberately not trying to do.
problem :: Pieces that help name what is actually wrong before jumping to solutions.
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1.1.2 - Describe the Pain Without Mentioning the Solution - Describe the pain statement: say who is affected, what happens right before the pain appears and what it costs the user or the team.
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1.1.1 - If You Can't Name the User, You're Guessing What They Want - Name the user definition: say who the user is, what starts the need and what result they are trying to reach.