topic : strategy

1.3.1 - The One Outcome That Makes This Worth Doing - Choose the main outcome: say what changes for the user, why that change matters and what signal will show it is real.

1.3.2 - What This Will Not Do (On Purpose) - Set the scope boundary: say what stays in, what stays out and why the cut protects the core path.

1.3.3 - Describe One Main Path - Then Ignore the Rest - Describe the main path: describe the user, what starts the flow and the exact steps that lead to the outcome.

2.3.1 - Where the Real Differentiation Actually Lives - Name the real differentiation: point to the advantage, show where the user feels it and say what should remain standard.

Where the Thinking Is - A rework based on what’s holding up in real builds and where the shape+build+launch thinking is right now.