build
differentiatorvalue
2.3.1 - Where the Real Differentiation Actually Lives in Your Build - Name the real differentiation: point to the advantage, show where the user feels it and say what should remain standard.
strategy :: Choosing a direction when everything feels connected and uncertain.
shape
strategyuser-journey
1.3.3 - Describe One Main Path First, Then Ignore Everything Else - Describe the main path: describe the user, what starts the flow and the exact steps that lead to the outcome.
shape
strategyscope
1.3.2 - What This Will Not Do (On Purpose) Is Half the Decision - Set the scope boundary: say what stays in, what stays out and why the cut protects the core path.
shape
strategyoutcomes
1.3.1 - The One Outcome That Makes This Build Worth Doing in the First Place - Choose the main outcome: say what changes for the user, why that change matters and what signal will show it is real.