Work with me

The code is the easy part now. Anyone can point an AI at a problem and get something back, so the doing is no longer the hard part.

What is hard and what actually matters is the judgment. Knowing what is worth building, what to leave alone and whether the thing earns its keep. That judgment is also what lets you trust what gets built, not just launch it and hope.

Who this is for

Two kinds of people. Small businesses that need digital marketing without a marketing department. Startups that need an app without an engineering team. Neither has the budget that used to be the price of entry for either.

That is the part that just changed. Building used to be the expensive bit, which is why good software and good marketing stayed with whoever could afford a team. AI made the building cheap. What is left over is knowing what to build. That is the part I have spent decades doing for organisations that could afford anything.

So the fit is not an accident. The part that used to cost the most is now the cheap part. What is left is the part neither a small business nor a startup could ever buy.

For a small business, it is your digital side done properly on Ghost: a site people trust, content that gets found, a list you own and email that lands. It is laid out on Your Ghost site.

For a startup, it is your product built with AI on the Cloudflare Workers stack: something real that ships and is yours to keep. It is laid out on Build your product.

Often it is both. Ghost carries your site, content and email. The Cloudflare Workers stack extends it when you need something Ghost was never meant to do. That is laid out on Ghost and the Cloudflare Workers stack together.

Who you are working with

Decades as a developer and in devops, years as an enterprise solution architect across major martech platforms and consulting for banks, retailers and other large organisations, much of it under NDA. That same enterprise-grade experience now goes into small businesses and startups, built fast with AI on the Cloudflare Workers stack, for paying clients today. The judgment to know what is worth building and the hands to build it.

What the work is

In practice the work has looked like this:

1. Open sharing on this site. Everything I do is explained, step by step, in the free guides here, so you can build it yourself at no cost.
2. Documentation your AI can read. Most AI builds drift because the system was never written down. You tell me about your build and I write what your AI needs so it stops guessing.
3. Ghost and martech. Managed email and content marketing, built with AI you can trust, so you grow your audience and turn visitors into subscribers.
4. The Cloudflare Workers stack. Custom software for when your platform cannot do something, or makes it too slow or too costly. You end up owning the missing piece.
5. Training. I work alongside you and your team so you learn to build and decide this way yourselves.
6. vibeCoding. You vibe it and I make it safe and scalable. You do a bit, I stabilise it and hand it back. Then you do some more.
7. Something else. Custom work, consulting, or a second pair of eyes.

If what you need is not in that list, that is normal. It is a list of answers, not a list of options.

How it starts

We talk first. Then we work out what you need.

Every piece of work I have done started as a conversation about a real problem. The answer was different every time. The first step is not choosing a plan. It is telling me what you are trying to make.

A free 1:1 working session. Bring whatever you are building or growing and we will work out together what is worth doing.