run
4.2.1 - The Failure Whose Only Symptom Is That the Answer Looks Wrong - Decide where each kind of failure appears and what a person is handed when it does, including the ones that never go red.
building confidence :: Earning the feeling of readiness through small proofs rather than speeches.
launch
3.3.1 - What "Ready" Actually Means Once Real Users Are Looking - Define the readiness rule: say what has to be true, how it will be checked and who owns any remaining risk.
launch
3.2.2 - Explain Your Decisions Before Asking for Review - Explain the review context: say what was decided, what trade-off it created and what question you want reviewers to answer.