A few of us work on what we're stuck on, Wednesdays at 5:30pm

Your Ghost site, done properly

Your website, content and email working for you: a site people trust, content that gets found, a list you own and email that lands.

You get your whole digital side working for you: a site people trust, content that gets found, a list you own and email that lands. All of it pulling in the same direction, bringing in customers while you get on with running your business.

Built on Ghost

Ghost is a professional platform for publishing, membership and email, the same one serious independent publishers run on. Not a page builder, the real thing.

You have options for running it. Ghost Pro, their first-class managed service. Self-hosting it yourself. Or I can host and run it for you. Whatever fits.

And because Ghost is open source you are never trapped. You own your content and your list and you can move any time. You get the best of both worlds: the polish of a paid platform, on open foundations you control.

Your digital presence is built up, not bolted together. Content is the foundation. Email is how you reach the people your content draws in. Engagement is how those readers turn into customers.

Get the order right and each layer makes the next one work. Here is the work, from the foundation up.

Contentthe foundationEmailreach the people it drawsEngagementturn readers to customersGrowthbuilds upeach layer stands on the one below
Content is the foundation. Email reaches the people it draws in. Engagement turns them into customers. Build it up in that order and each layer makes the next one work.

The work

  • A site that sounds like you
    The content foundation starts with a site that feels like your business, not a template a hundred others use.
  • Content people can find
    Content structured and titled the way your customers search, so the right people find you for free.
  • A list that grows
    The visitors your content draws turn into a list you own, not traffic that leaves and never returns.
  • Email that lands, not spam
    The list only matters if your email reaches the inbox, and most small business email quietly lands in spam.
  • Newsletters worth opening
    Email people look forward to, so your list stays warm and buys when you ask.
  • Numbers you can trust
    The few numbers that are real once the bots are stripped out, so you act on what is working.
  • It runs without you
    The routine parts automated and the fragile parts made solid, so it keeps working while you run your business.

How it starts

With a conversation, not a pitch. What are you trying to make?