Matt Cameron

AI builds the easy part now. The hard part is deciding what to make. I help small businesses use AI for digital marketing and startups use AI for apps. vibe2value founder.

shape

1.1.2 - Describe the Pain Without Mentioning the Solution - Describe the pain statement: say who is affected, what happens right before the pain appears and what it costs the user or the team.

6 min read

shape

1.1.1 - If You Can't Name the User, You're Guessing What They Want - Name the user definition: say who the user is, what starts the need and what result they are trying to reach.

8 min readQ&A

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