blog
The soft skills of working with AI - Most of getting good with AI is not the tool. It is how you work with it, moment to moment.
Latest
workshop
shapecommunication
If you need the tech to explain it, you don't have a product - A 30 minute interactive Q&A on explaining your build in 30 seconds without leaning on the stack. Examples not tutorials. Places are limited to twenty.
workshop
launchrisk
Users forgive what you warn them about, not what surprises them - A 30 minute interactive Q&A on naming the rough edges before users hit them. Examples not tutorials. Places are limited to twenty.
workshop
buildsimplicity
Cutting features feels like loss and looks like design - A 30 minute interactive Q&A on the design skill of subtracting features. Examples not tutorials. Places are limited to twenty.
workshop
shapeuser-journey
Why your second path is quietly killing the first - A 30 minute interactive Q&A on why a second main path through your product is rarely free. Examples not tutorials. Places are limited to twenty.
workshop
buildblog
Why shipping every day is easier than once a month - A 30 minute interactive Q&A on splitting work into small regular chunks and deploying as often as you can. Examples not tutorials. Places are limited to twenty.
blog
AI-assisted coding
I have stopped trying to help people build apps - Building isn't the hard part anymore. Changing what you built without breaking it is.
workshop
launchdecision-making
Decide in advance what would change your mind - A 30 minute interactive Q&A on writing down the signal that would change your mind before you go looking for it. Examples not tutorials. Places are limited to twenty.
workshop
launchfeedback
Why most feedback doesn't tell you what you need - A 30 minute interactive Q&A on reading signals instead of opinions when people respond to your build. Examples not tutorials. Places are limited to twenty.
blog
launchrisk
AI did the easy part - Building fast with AI hides the risks you have not named. Pick one real person, walk them through your build, fix the step where they get stuck. Skip this and the rework comes due in week six.
workshop
buildefficiency
The unglamorous work nobody writes about is what actually ships things - A 30 minute interactive Q&A on the routine work that keeps builds moving. Examples not tutorials. Places are limited to twenty.
blog
launchtrust
The moment before your name goes on it - There is a pause right before you launch. That pause is not about polish. It is about the quiet contract with someone who decided to trust you. Right now you decide what happens to it.
genai-horizons
launch
genAI Horizons 2026 - Fourth year running. Members from the community share short clips on how AI is showing up in their digital marketing work. 2 July 2026.
workshop
shapepain
How talking about your solution makes people stop listening - A 30 minute interactive Q&A on staying in the pain longer than feels natural when you talk about your build. Examples not tutorials. Places are limited to twenty.
blog
buildgetting unstuck
All the research, nothing to show for it - what if you could deliver this week? - You bought the books. Watched the tutorials. Spun up projects on three different stacks with two different AI coding tools. Investigated frameworks, compared hosting platforms, read threads from people who sound like they have it figured out.
workshop
launchreadiness
Ready is what users see, not what the team feels - A 30 minute interactive Q&A on the gap between done-internally and ready-for-users. Examples not tutorials. Places are limited to twenty.
blog
shapefeedback
A different set of eyes makes all the difference - A single suggestion from a fresh perspective can change everything.
blog
shapeuser
Multi-Sided Systems Blur Faster - The issue wasn’t that the user was vague. It was that there wasn’t just one.
StartWithYourContext Application - A working AI search app built to learn from. Set your context once, get answers shaped by your situation. Built end-to-end on Cloudflare as a real, open example you can use and adapt.
workshop
builddifferentiator
Your product is one feature; everything else is plumbing - A 30 minute interactive Q&A on finding the single feature your product is really for. Examples not tutorials. Places are limited to twenty.
blog
shapeclarity
If AI Is Your Guardrail, You’ve Already Lost - AI can move fast. But it won’t fix direction. If that part isn’t clear, speed just gets you to the wrong place quicker.
blog
shapeiteration
Where the Thinking Is - A rework based on what’s holding up in real builds and where the shape+build+launch thinking is right now.
workshop
shapescope
The features you cut shape the product more than the ones you keep - A 30 minute interactive Q&A on why deliberate "will not do" decisions are doing the design work. Examples not tutorials. Places are limited to twenty.
workshop
launchmomentum
How to tell if iterating is going in round in circles - A 30 minute interactive Q&A on the difference between iteration that learns and iteration that stalls. Examples not tutorials. Places are limited to twenty.