genAI Horizons 2026

Fourth year running. Members from the community share short clips on how AI is showing up in their digital marketing work. 2 July 2026.

Contribute to genAI Horizons 2026

Share a short clip on how AI is showing up in your digital marketing work. Book a recording session before 21 May.

vibeCoding is not AI-assisted coding (and confusing them costs you)

Same tools, opposite intent. The mistake is using vibeCoding habits on work that is actually AI-assisted coding, then wondering why it collapses in week three.

All the research, nothing to show for it - what if you could deliver this week?

You bought the books. Watched the tutorials. Spun up projects on three different stacks with two different AI coding tools. Investigated frameworks, compared hosting platforms, read threads from people who sound like they have it figured out.

A different set of eyes makes all the difference

A single suggestion from a fresh perspective can change everything.

Multi-Sided Systems Blur Faster

The issue wasn’t that the user was vague. It was that there wasn’t just one.

StartWithYourContext Application

A working AI search app built to learn from. Set your context once, get answers shaped by your situation. Built end-to-end on Cloudflare as a real, open example you can use and adapt.

If AI Is Your Guardrail, You’ve Already Lost

AI can move fast. But it won’t fix direction. If that part isn’t clear, speed just gets you to the wrong place quicker.

Context

A short logbook note about vibe2value journey to now.

Where the Thinking Is

A rework based on what’s holding up in real builds and where the shape+build+launch thinking is right now.

Reviewing AI-Assisted Code Changes

When AI changes a lot of code quickly, review is no longer about reading lines. It’s about making sure you still understand what will happen in production.

Pressure moving upstream

The bottleneck isn't typing. It's clarity. AI makes building fast. AI doesn't remove responsibility, it exposes it.