How talking about your solution makes people stop listening
A 30 minute interactive Q&A on staying in the pain longer than feels natural when you talk about your build. Examples not tutorials. Places are limited to twenty.
This workshop took place on Tue 21 April 2026.
The instinct in a conversation about your build is to describe what it does. The moment you describe the solution, the listener stops thinking about whether your problem is theirs. They jump to whether the thing works for them. Stay in the pain longer than feels natural and the conversation changes.
For more on this, read Describe the Pain Without Mentioning the Solution.
The workshop events are platform neutral, so bring whatever stack you are working on. With AI assisted coding and agents moving faster every week, what you are building needs process more than ever. The workshops are an opportunity to talk about that.
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