launch
3.2.3 - Iteration Should Increase Value, Not Just Add Surface Area - Check the iteration value test: say what changed, what user outcome it is meant to improve and what signal will show that it did.
focus :: Reducing competing priorities so thinking and decisions can move again.
launch
3.1.3 - Decide in Advance What Would Change Your Mind - Set the decision threshold: say what evidence will trigger change, where it will come from and what action follows.
build
2.1.1 - The Only Path Your Prototype Actually Needs to Walk - Define the prototype path: say what the prototype is meant to teach, which path will test it and what signal counts as proof.
shape
1.3.1 - The One Outcome That Makes This Build Worth Doing in the First Place - Choose the main outcome: say what changes for the user, why that change matters and what signal will show it is real.
shape
1.1.2 - Describe the Pain Without Mentioning the Solution - Describe the pain statement: say who is affected, what happens right before the pain appears and what it costs the user or the team.