genai-horizons
genAI Horizons 2026 - Fourth year running. Members from the community share short clips on how AI is showing up in their digital marketing work. 2 July 2026.
Matt Cameron
AI builds the easy part now. The hard part is deciding what to make. I help small businesses use AI for digital marketing and startups use AI for apps. vibe2value founder.
blog
All the research, nothing to show for it - what if you could deliver this week? - You bought the books. Watched the tutorials. Spun up projects on three different stacks with two different AI coding tools. Investigated frameworks, compared hosting platforms, read threads from people who sound like they have it figured out.
blog
A different set of eyes makes all the difference - A single suggestion from a fresh perspective can change everything.
blog
Multi-Sided Systems Blur Faster - The issue wasn’t that the user was vague. It was that there wasn’t just one.
StartWithYourContext Application - A working AI search app built to learn from. Set your context once, get answers shaped by your situation. Built end-to-end on Cloudflare as a real, open example you can use and adapt.
blog
If AI Is Your Guardrail, You’ve Already Lost - AI can move fast. But it won’t fix direction. If that part isn’t clear, speed just gets you to the wrong place quicker.
blog
Where the Thinking Is - A rework based on what’s holding up in real builds and where the shape+build+launch thinking is right now.
blog
Reviewing AI-Assisted Code Changes - When AI changes a lot of code quickly, review is no longer about reading lines. It’s about making sure you still understand what will happen in production.
blog
Pressure moving upstream - The bottleneck isn't typing. It's clarity. AI makes building fast. AI doesn't remove responsibility, it exposes it.
blog
Don’t Reinvent the Wheel, Question the Price Tag Instead - More people are pausing and asking a simple but powerful question: “Should I really be paying this much for that?”
blog
When effort and systems stop being the same thing - At small scale, effort and systems look identical. The moment they stop looking identical is the moment you should have built the system one project ago.
launch
3.3.3 - Are You Comfortable Putting Your Name on This Build? - Set the ownership threshold: say what is still imperfect, what would happen if it failed and why shipping is still acceptable under those conditions.