build
Understanding the Shape of the System
Early architecture is about awareness, not optimisation.
3x3x3
3×3×3 is a simple way to think about complex work. Each piece looks at one real situation from three angles and offers a clear takeaway to help you decide what matters next.
build
Buy vs Build Is a Strategy Choice
Conscious trade-offs beat heroic engineering.
3x3x3
The Commodity Checklist Nobody Talks About
Many parts are necessary but not differentiating.
build
What This Build Is Meant to Teach You
Every build should answer a question.
build
Where the User First Feels Value
Find the moment value is felt and design backwards.
prototype
The Only Path Your Prototype Needs
Prototypes work best when they test one thing well.
shape
Describe One Clear Path - Then Ignore the Rest
One clear journey beats imagined edge cases.
shape
What This Will Not Do (On Purpose)
Explicit limits protect momentum.
shape
The One Outcome That Makes This Worth Doing
Strategy starts by choosing what truly matters.
shape
The Risks You’re Avoiding Naming
Naming risks early reduces anxiety and improves design.
shape
What Does “Success” Mean for Version One?
Early success is about learning, not winning.
shape
Can You Explain This in 30 Seconds?
Simple explanations reveal understanding gaps.