workshop
launchrisk
Users forgive what you warn them about, not what surprises them - A 30 minute interactive Q&A on naming the rough edges before users hit them. Examples not tutorials. Places are limited to twenty.
launch :: Putting work into the world to see what actually holds.
workshop
launchdecision-making
Decide in advance what would change your mind - A 30 minute interactive Q&A on writing down the signal that would change your mind before you go looking for it. Examples not tutorials. Places are limited to twenty.
workshop
launchfeedback
Why most feedback doesn't tell you what you need - A 30 minute interactive Q&A on reading signals instead of opinions when people respond to your build. Examples not tutorials. Places are limited to twenty.
blog
launchrisk
AI did the easy part - Building fast with AI hides the risks you have not named. Pick one real person, walk them through your build, fix the step where they get stuck. Skip this and the rework comes due in week six.
Launch framework ideas
Launch is when the change stops being yours and starts being theirs. Done well, it lasts.
launch
communityfeedback
3.1.1 - Why Sharing Early Creates the Learning Your Build Needs - Plan the early sharing plan: say who will see it, what they will see and what question their reaction needs to answer.
launch
communityfeedback
3.1.2 - Ask for Signals, Not Opinions, From the People You Trust - Choose the decision signal: point to the behavior or result you need to see and explain what decision it will change.
launch
communicationlearning
3.1.3 - Decide in Advance What Would Change Your Mind - Set the decision threshold: say what evidence will trigger change, where it will come from and what action follows.
launch
clarityassist
3.2.1 - The Difference Between Learning and Being Stuck - Name the learning signal: say what question is being answered, what signal will answer it and what decision comes next.
launch
assistreview
3.2.2 - Explain Your Decisions Before Asking for Review - Explain the review context: say what was decided, what trade-off it created and what question you want reviewers to answer.
launch
assistiteration
3.2.3 - Iteration Should Increase Value, Not Just Add Surface Area - Check the iteration value test: say what changed, what user outcome it is meant to improve and what signal will show that it did.
launch
managedreadiness
3.3.1 - What "Ready" Actually Means Once Real Users Are Looking - Define the readiness rule: say what has to be true, how it will be checked and who owns any remaining risk.
launch
managedrisk
3.3.2 - Name the Risks Yourself Before Users Find Them in Production - Name the launch risk: say what might break, what would trigger it and what response reduces the damage.
launch
managedconfidence
3.3.3 - Are You Comfortable Putting Your Name on This Build? - Set the ownership threshold: say what is still imperfect, what would happen if it failed and why shipping is still acceptable under those conditions.