topic : launch

3.1.1 - Why Sharing Early Creates Learning - Plan the early sharing plan: say who will see it, what they will see and what question their reaction needs to answer.

3.1.2 - Ask for Signals, Not Opinions - Choose the decision signal: point to the behavior or result you need to see and explain what decision it will change.

3.1.3 - Decide in Advance What Would Change Your Mind - Set the decision threshold: say what evidence will trigger change, where it will come from and what action follows.

3.2.1 - The Difference Between Learning and Being Stuck - Name the learning signal: say what question is being answered, what signal will answer it and what decision comes next.

3.2.2 - Explain Your Decisions Before Asking for Review - Explain the review context: say what was decided, what trade-off it created and what question you want reviewers to answer.

3.2.3 - Iteration Should Increase Value - Check the iteration value test: say what changed, what user outcome it is meant to improve and what signal will show that it did.

3.3.1 - What “Ready” Actually Means - Define the readiness rule: say what has to be true, how it will be checked and who owns any remaining risk.

3.3.2 - Name the Risks Before Users Find Them - Name the launch risk: say what might break, what would trigger it and what response reduces the damage.

3.3.3 - Are You Comfortable Putting Your Name on This? - Set the ownership threshold: say what is still imperfect, what would happen if it failed and why shipping is still acceptable under those conditions.

When effort and systems stop being the same thing - At small scale, effort and systems look identical. The moment they stop looking identical is the moment you should have built the system one project ago.

Contribute to genAI Horizons 2026 - Share a short clip on how AI is showing up in your digital marketing work. Book a recording session before 21 May.

genAI Horizons 2026 - Fourth year running. Members from the community share short clips on how AI is showing up in their digital marketing work. 2 July 2026.